Don't Even Think About It
by George Marshall
We have all the evidence. So why aren't we acting? Brain stuff.
For you if
you care about climate change, you know the facts, and you cannot figure out why knowing the facts isn't enough to make people move
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Marshall is a climate communicator who spent years asking a deceptively simple question: we have the science, we have the evidence, we have the projections — so why don't people act? The answer turns out to be entirely about psychology, not information. Our brains are wired to respond to immediate threats, visible enemies, and narratives with clear heroes and villains. Climate change is distant, invisible, slow, and has no face. Marshall maps every cognitive bias and social dynamic that makes climate action so hard to sustain — and then, crucially, shows what actually works. The funniest and most useful climate book on this shelf because it treats human irrationality with affection rather than contempt.
Where This Book Lives
- Topics
- climate change
Related Viewing
Shares a topic, theme, or setting with this book in the catalog.
An Inconvenient Truth(2006)
dir. Davis Guggenheim
The slideshow that made climate change unavoidable.
Al Gore's traveling slideshow on climate change, expanded into a film that helped move global warming from a fringe concern into mainstream urgency.
Why it’s here: A former vice president turned a slideshow into a movie and it worked — not because the science was new, but because someone finally said it plainly and often enough that it stopped being deniable in polite company.
Don't Look Up(2021)
dir. Adam McKay
A planet-killer comet, and nobody looks up.
Two astronomers try to warn the world of an approaching civilization-ending comet, and discover that the media and political system have no functioning mechanism for taking the warning seriously.
Why it’s here: Aims its satire less at climate denial specifically than at the entire machinery that makes denial possible — media incentives, political cowardice, a public trained to scroll past its own extinction. Broad, occasionally too broad, but it lands.
Same event, different angle
The same history — told by someone who saw it differently.
End Times Fascism: And the Fight for the Living World
Naomi Klein and Astra Taylor
Apocalypse as political strategy.
✦ READ – REFLECT → RESIST
Oryx and Crake
Margaret Atwood
The end of the world, engineered.
✦ READ – REFLECT → RESIST
The Ice at the End of the World
Jon Gertner
The Greenland ice sheet is melting. This is what that means.
✦ READ – REFLECT → RESIST
All We Can Save
Ayana Elizabeth Johnson & Katharine Wilkinson (eds.)
Sixty women on the climate crisis. Science, poetry, grief, and action.
✦ READ – REFLECT → RESIST
Same pattern, different era
Different time, different place. The same thing keeps happening.
For the family bookshelf
Same idea, written for a younger reader. Good for reading together.
